Strategic decisions demand unified data.Yours is scattered across 20+ systems.

We build custom executive cockpit views that integrate your operational tools, giving you instant visibility into strategic data. All data stays within your network, no third-party forwarding.

Context switching causes 40% productivity degradation according to multiple studies.
The problem

Critical decisions delayed by fragmented data

Executive teams need instant clarity across systems to make informed strategic decisions

Is our cloud spend optimized across teams?

Are we shipping features that align with our vision?

Where are the bottlenecks in our systems?

Which teams are productive, and which need support?

What is driving our customer acquisition cost this month?

Are we on track to hit quarterly revenue targets?

Why Existing Solutions Fall Short

Traditional approaches were not built for cross-domain executive visibility

The core challenge

Your strategic questions span domains, but your visibility is trapped in silos. No existing solution bridges this gap for companies with custom, evolving tech stacks.

Data Fragmented Across Domains

Engineering health, financial metrics, product analytics, and customer data live in separate systems. Strategic decisions require synthesizing across all these domains, but they remain disconnected.

Every Stack Is Different

No two SMBs use the same tools. Your 50-person company's stack is completely different from the 150-person company next door. Pre-built solutions don't work for your unique combination.

Built for Analysts, Not Executives

Traditional BI platforms require SQL knowledge and technical expertise. You need strategic answers in seconds, not hours of dashboard configuration.

Domain Tools Miss The Big Picture

Monitoring tools show technical health. Analytics show user behavior. Financial software shows revenue. None connect the dots: "Why did costs spike, how does that relate to the product launch, and what's the impact on burn rate?"

Why us

Deep engineering expertise. Real business experience.

We're senior engineers from top tech companies who also operate real businesses

Senior Engineers from Top Tech Companies

Microsoft, Amazon, and Atlassian alumni with experience building complex systems at scale.

Full-Stack Technical Depth

Backend infrastructure, intuitive interfaces, and modern AI-powered applications using LLMs and agentic systems.

Real Business Operators

One of us runs an eCommerce business. We live the pain of fragmented data daily—we're not just theorizing.

The combination matters

We build technically sophisticated solutions that actually serve how you work. Not dashboards that look good in demos, but strategic intelligence that drives real decisions.

Security & privacy

On‑premise. Your data never leaves your environment.

We deploy inside your network and keep data flows local. No third‑party data collection or forwarding.

On‑premise install

Deployed in your VPC or on your servers. No hosted multi‑tenant service.

Data stays with you

Operational and analytical data never leaves your environment.

No third‑party egress

We do not transmit data to third‑party systems. Integrations run locally inside your network.

Meet the team

Built by engineers who understand your challenges

We combine deep technical expertise with real-world business operations experience

Udit Khandelwal

Udit Khandelwal

Co-Founder & Technical Lead

Expertise

Backend infrastructure, distributed systems, AI/ML

Rakesh Menon

Rakesh Menon

Co-Founder & Product Lead

Expertise

Product development, User Experience, Frontend Engineering

Sumeet Chawla

Sumeet Chawla

Co-Founder & Business Lead

Expertise

Business strategy, Ecommerce, Marketing

We've built systems that serve millions of users at the world's largest tech companies. Now we're applying that expertise to solve the executive visibility challenge for SMBs.

Transform your executive decision-making

Schedule a 30-minute consultation to discuss how we can deliver unified visibility across your systems and accelerate strategic decision-making.

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